(updated often) 38 (!!) Alternative Names for the (hated) Word “Influencer”

Lifestylers, Inspirers, Social Media Impacters, and many other alternatives

So many hate the word “Influencer” (I’m among them). This matters, because marketers face resistance to hiring Influencers because of this dislike. Here are some other names you can use when describing Influencers… Enjoy!

1. Key Opinion Leaders (KOL’s)​

2. Testimonial Advertisers

3. Lifestylers

4. Curators

5. Creators

6. Creative Author

7. Visual Storyteller

8. Word-of-Mouth Distributors​

9. Paid Word-of-Mouth

10. Living Megaphone

11. Inspirers

12. Shop Window Designer

13. People Channels

14. Online Cheerleaders

15. Influential Experts​

16. Influential Content Creators​

17. Community Liaisons

18. Brand Development Partners​

19. Emerging Channels

20. Advocates​

21. Endorsers

22. Ambassadors

23. Publishers

24. Content Creators

25. Content Designer

26. Content Curator

27. Content Inventor

28. Content Strategists

29. Content Developer

30. Social Media Impacters

31. Etc.:

Let me know if you have another name suggestion?

PS/I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract